The dilemma of whether or not to engage an SEO company is one that always arises in a business development function and occurs more frequently than we anticipate. And the answer isn’t always “yes,” nor should every business engage us—or possibly any SEO firm at all. Many aren’t prepared to include one. In order to help you decide whether to use an SEO company, Digital Search, one of Dublin SEO services, has provided some information below.
1. Hire an agency even if you have internal capabilities for SEO.
If you want SEO to be successful for any organization, you must commit time and money inside. You also need support from the top down if you’re going to give SEO work the attention it deserves amid the many other initiatives the business is working on.
2. If you trust your analytics results, work with an agency
Any reputable SEO or digital marketing company will want to address any data integrity concerns before establishing goals or moving forward with a project. There are several things to track before beginning SEO, such as double-counting sessions, having e-commerce tracking set up, and understanding your conversion funnel.
3. Work with a company if you have the funds for the development
Make certain you have the tools necessary to put your SEO company’s advice into practice. Whether it’s title tags, redirects, internal linking, or one of a hundred other potential modifications, you need dev resources, especially if your agency is carrying out a technical audit.
4. If you have enough money, hire a company
For a medium- to a large-sized organization, a typical 12-month project will cost $120,000 or more. In general, this entails technical SEO, a committed team, a project plan & strategy, goal-setting, content strategy, etc. Employing someone with the necessary expertise internally is probably not less expensive if that budget doesn’t make sense for a year.